Difference between revisions of "WSM 2009"

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Revision as of 17:52, 31 March 2022

WSM 2009
The 2nd Workshop on Strategy and Marketing
Dates Nov 14, 2009 (iCal) - Nov 15, 2009
Homepage: www.wsm2009.org
Location
Location: Beijing, China
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Important dates
Submissions: Aug 25, 2009
Table of Contents



Topics: (All submissions should include, but are not limited to the followings)

1.  Strategy⑴ New Theory, Method, Technology of Strategy

⑵ Strategic Management Tools and Application Analysis 

⑶ Strategic Risk Management

⑷ Global Strategy and Local Risk

⑸ Strategic Leadership 

⑹ Regional Economic Strategy and Sustainable Development

⑺ Traditional Chinese Thought and Strategic Management

⑻ Strategic Management under the Global Economic Crisis

⑼ Internet and Strategic Management

⑽ Research on the Strategic Management of Nonprofit Organizations

⑾ Strategic Management Practices 

2.Marketing⑴ Marketing Models and Case Analysis

⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty

⑶ Marketing Channel Development, Design and Management 

⑷ Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion

⑸ Integrated Marketing Communications

⑹ Marketing Innovation

⑺ Theory of Marketing Aesthetics

⑻ Marketing Ethics and Social Responsibility

⑼ Internet and Marketing

⑽ Marketing Management of Nonprofit Organizations

⑾ Research on Development Trends and Hot Subjects of Marketing

⑿ International Marketing 
	

This CfP was obtained from WikiCFP