Difference between revisions of "WSM 2009"
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Latest revision as of 21:07, 1 April 2022
| WSM 2009 | |
|---|---|
The 2nd Workshop on Strategy and Marketing
| |
| Dates | Nov 14, 2009 (iCal) - Nov 15, 2009 |
| Homepage: | www.wsm2009.org |
| Location | |
| Location: | Beijing, China |
| Important dates | |
| Submissions: | Aug 25, 2009 |
| Table of Contents | |
Topics: (All submissions should include, but are not limited to the followings) 1. Strategy⑴ New Theory, Method, Technology of Strategy ⑵ Strategic Management Tools and Application Analysis ⑶ Strategic Risk Management ⑷ Global Strategy and Local Risk ⑸ Strategic Leadership ⑹ Regional Economic Strategy and Sustainable Development ⑺ Traditional Chinese Thought and Strategic Management ⑻ Strategic Management under the Global Economic Crisis ⑼ Internet and Strategic Management ⑽ Research on the Strategic Management of Nonprofit Organizations ⑾ Strategic Management Practices 2．Marketing⑴ Marketing Models and Case Analysis ⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty ⑶ Marketing Channel Development, Design and Management ⑷ Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion ⑸ Integrated Marketing Communications ⑹ Marketing Innovation ⑺ Theory of Marketing Aesthetics ⑻ Marketing Ethics and Social Responsibility ⑼ Internet and Marketing ⑽ Marketing Management of Nonprofit Organizations ⑾ Research on Development Trends and Hot Subjects of Marketing ⑿ International Marketing
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